PolarisLeaf is an online shop for practical everyday tech and home comforts: desk setup gear, charging and cables, everyday carry, and cozy pieces for gaming and downtime. The idea behind it is simple. Small upgrades should make your everyday work better, without the guesswork that usually comes with buying accessories.

I built PolarisLeaf from the ground up, handling the brand, the storefront, and the shopping experience. The look is calm and editorial so the products can breathe: clean type, generous whitespace, and small ✦ accents that carry through the navigation, the scrolling marquee, and the footer. On Shopify, I designed and developed the storefront around how people actually shop for tech. The catalog is organized into six focused collections (Desk Setup, Charging & Cables, Everyday Carry, Everyday Comfort, Gaming & Play, and Lounge & Layers), and messy supplier product names were rewritten to lead with what matters, like connector type, size, and pack count. A dedicated Shopping Help page walks customers through matching USB-C vs. USB-A or Mini vs. Micro HDMI before they buy. The result is a store that feels curated rather than cluttered.

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Role: Creative Direction, Developer

Deliverables: Brand identity, Shopify storefront design & development, collection architecture, product copy

Platform: Shopify