FOCUS Brands needed a franchise website that provided potential franchisees with information about their brand (Auntie Anne’s, Cinnabon, Carvel, Jamba, McAlister’s, Moe’s, and Schlotzsky’s). I had the great opportunity of leading the design for this project. Working with Wheat Creative’s fantastic writers, we started with a deep exploration of the client’s brand. I was able to utilize the dot in their logo as one of the site’s main assets, a replacement for periods and question marks. Then from there, I established the base of the overall design, making sure to keep a good visual hierarchy across the board. The site was designed using Adobe XD, Photoshop, and Illustrator.

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Role: Lead Designer

Deliverables: Site redesign, Digital marketing materials, ADA Compliance

Agency: Wheat Creative